Campaign for the launch of The Patience Papers Issue 000, translating a physical design research paper into a citywide moment during Milan Design Week.
Led concept development, production and rollout across touchpoints, from a citywide poster campaign and a dinner at Maka Loft, to an Omnium collaboration delivering the paper in person to creatives across the city, and a companion promo video, ensuring every element reflected Patience's belief in depth over noise, and direction over speed.
Promo video production and campaign rollout for the launch of the Rip Curl x BYBORRE® capsule, bringing BYBORRE's digital knitting innovation and Rip Curl's surf heritage together into a single campaign moment.
Led promo video production and account/partnership management with Rip Curl, working alongside the internal BYBORRE branding team to bring the campaign concept to life and roll it out across the launch.
A platform and permanent exposition launched by BYBORRE with a consortium of 16 partners, connecting the textile supply chain to collaboratively solve the industry's sustainability challenges.
The hub educates designers on responsible textile creation and use, giving access to partner knowledge, processes, tools and ingredients — positioning BYBORRE as an industry pioneer and leading a movement toward a more open-source, collaborative textile industry.
As project lead for the launch and program manager for the following two years, I shaped the hub from the outset — managing and expanding the partner network and community, curating the program, initiating concepts for the evolution space, events and projects, and implementing processes and systems to support growth.
End-to-end creative campaign for Rapha, translating the brand's performance heritage into a cohesive physical and digital brand experience.
Led concept development, production and rollout across touchpoints, from retail activations and event experiences to content and campaign assets, ensuring every element reflected Rapha's community-driven, race-bred identity.
A collaborative experience organized by BYBORRE and 18 partners including FRAME, Comune di Milano, Arco and ..,staat. The exhibition showcased supply-chain heroes like The Woolmark Company and Lensvelt, while giving a stage to talents such as Sabine Marcelis, Amber Jae Slooten (The Fabricant) and Bas Timmer (Sheltersuits).
The exhibition attracted over 2,000 visitors and 1,252 talk registrations from brands including Vogue Italia, Moncler, Nike, Vitra, Natuzzi and Sancal.
As project lead I managed a team of 6 internal members and coordinated with 20+ external stakeholders. I curated the talk program, secured sponsors, and collaborated with La Bolleur and ..,staat on the experience design — overseeing a week-long exhibition, three days of panel discussions (now a podcast), and a dinner and party at Maka Loft.
Campaign rollout and launch for the Dreamville x BYBORRE® Cloud Motif Knit Capsule Collection, bringing together Dreamville's festival culture and BYBORRE's textile craftsmanship for the 2024 Dreamville Festival.
Led campaign rollout and partnership management with Dreamville, coordinating the collection's introduction around the festival and its online launch, ensuring the story of the collaboration and its cloud motif design language carried through across all touchpoints.
A citywide exhibition experience conceived for Dutch Design Week, bringing together multiple locations, partners and public audiences across Eindhoven.
Managed the overall experience from strategy and spatial narrative to partner coordination and on-site production — creating a coherent journey that connected exhibitions, programming and public space into one unified brand moment.